What is E-Learning?
E-Learning is an interactive online destination learning platform for travelers and travel professionals equally, utilizing a user-friendly “point and click” system to access destination specific information and resources throughout the learning process.
Our mission is to build and increase brand awareness and thereby market share through targeted and measurable online marketing strategies. E-Learning is part of these strategies and informs your potential visitors about your destination and educates professionals in the hospitality and tourism industry on the unique selling points of your destination.
Click here for the Cincinnati/Northern Kentucky International Airport (CVG) E-Learning platform!
Benefits
On the one hand, E-Learning is an interactive and educative way to market the preferences of your destination. Additionally, your E-Learning platform is an ideal tool to maintain a relation-ship with your visitors and measure the popularity of your destination at the same time.
On the other hand, with in depth appropriate destination knowledge, the travel professional is able to offer customers better service thereby retaining and increasing customer base and revenue share.
Why E-Learning?
- Cost Effective – The application of online training allows for budget savings and human resource efficiencies.
- Expanded Reach – Unlimited number of visitors educated on your destination.
- Proactive Solution – Online training offers dynamic and interactive solution to traditional and costly training methods such as familiarization trips and sales missions.
- Measurable – Increased market share generated by educated Destination Specialists.
- Results Oriented – Secure and support investment in the international and domestic markets through an educated “sales force” that not only know where the destination product is available, but how to sell the destination.
- Customer Relations Management – Allows the Travel Professional to build a relationship with the destination.
- Hosting – E-Learning Seminars can be offered through the Destination Marketing Organization website and/or ITI Marketing’s E-Learning Center.
